In 1994, NCCU alumnus Marvin Bass opened Eagleland on Fayetteville Street with a simple but powerful conviction: Eagle pride deserved a home. What followed was a piece of Durham history.

Eagleland became the first publicly facing business to earn the right to sell officially licensed North Carolina Central University merchandise — a distinction that reflects both the university's high standards and Eagleland's deep commitment to the NCCU brand and community.

For over three decades, Eagleland has remained the trusted source for authentic NCCU apparel and paraphernalia, rooted in the same neighborhood — and the same values — as when it first opened its doors.